EQUITY + INCLUSION + CULTURE: Why Mental Wellbeing is the Key to Creativity

By: Sheila R. Brown, VP, Equity & Inclusion, AICP

In the high-stakes world of commercial production—where deadlines loom, demands shift on a dime, and you are expected to do more with less, mental wellbeing is often treated as an afterthought. But in reality, it’s the quiet powerhouse behind high-quality work, innovative solutions, and collaboration. When production professionals nurture their psychological resilience, they unlock sharper focus and the ability to pivot gracefully through unforeseen challenges.

During Mental Health Awareness Month, E&I Committee Member Becky Morrison penned the following OpEd that explores why prioritizing mental health isn’t just good for individuals—it’s an essential investment in the commercial production process itself.

Why mental wellbeing is the key to creativity | shots Magazine