Xanthe Wells
Xanthe Wells
VP, Global Creative
2024 AICP Next Awards Real Time Engagement Jury President
Xanthe is currently VP of Global Creative for Pinterest under CMO Andréa Mallard. Since arriving at Pinterest, Xanthe has been driving the brand's creative transformation, delivering a major step change in creative output over the last year of her tenure. Her team, the Pinterest House of Creative, has yielded unprecedented ROI for each of the major initiatives she has led - from their widely recognized efforts across the B2B space to the best performing brand campaign in the company's history.
Prior to Pinterest she led the Google Devices & Services Creative Team for 5 years as Global ECD, spanning 5 categories in 8+ global markets for Google Pixel, Nest, Stadia, Google Fi and Google One. While in her role at Google, Xanthe led her team of ~100 creatives and producers to international recognition by many industry award shows, culminating in the Brand Side Agency of the Year in both the One Show and Art Directors Club award shows in 2022 as well as a Grand Prix in Cannes for Real Tone on Google Pixel. The campaign also picked up the CMO Pencil for One Show, Best of Discipline, 4 Gold Pencils, 3 Gold Cubes and the D&AD Black Pencil. Google was also awarded Brand of the Year in both One Show and ADC. Before becoming ECD of Google Devices & Services, Xanthe served as Global Creative Director at Nest, where she helped earn the brand some national accolades including several gold One Show pencils, gold Andys, gold Addys, FWA mentions and a Cannes Lion.
Xanthe spent the formative part of her career at TBWA\Chiat\Day Los Angeles 2006-2013 where she spent 7 years rising from art director to creative director, leading efforts on Pepsi, PlayStation, WaMu, Diet Pepsi, Kraft and Pinkberry. After Chiat, Xanthe went on to become CCO of Pitch, a boutique agency in LA, an agency she helped gain national exposure and a +13 client gain in 1 year. She was then part of the Project Worldwide acquisition of Pitch in 2014.
Xanthe has been recognized as an AdAge "Woman to Watch," AdAge "40 Under 40” in 2015 and Business Insider’s f "30 Most Creative Women in Advertising." Outside of her job, Xanthe is co-founder of Whipshots by Cardi B. An art director by trade, she was born and raised in the heart of San Francisco but now lives in Los Altos with her two little munchies, Charlie and Austin.